On February 27, Xiaomi released the high-performance version of SU7, SU 7 Ultra, priced at 529,900 yuan. This was nearly 300,000 yuan lower than the pre-sale price of 814,900 yuan disclosed by Xiaomi last year, which aroused widespread market attention. On the evening of February 28, Xiaomi Motors announced that the Mi SU7 Ultra is set to exceed 15,000 units.
With the release of Xiaomi SU7 Ultra, it is announced that the automobile market has entered a wave of new car releases. Recently, many car companies such as Lideal, NIO, Dongfeng Nissan, GAC Aion, Changan Automobile, and Li Auto have also announced the latest automotive product developments. Among various types of car models, LED has become one of the highlight technologies, bringing high-definition, high-brightness, and intelligent interactive display and lighting technology to new models, becoming the key to automobile intelligence.
Xiaomi SU 7 Ultra is equipped with a 16.1-inch 3K central control screen
Like Xiaomi SU 7, SU 7 Ultra uses a 16.1-inch, 3K resolution central control screen, 7.1-inch flip-up instrument screen, and 56-inch head-up display system in the intelligent driving part.
It is worth noting that Xiaomi SU 7 is also equipped with a 16.1-inch 3K resolution central control screen, which uses Mini LED technology and 1024-level dynamic dimming. The supplier is TCL CSOT. It is expected that the SU 7 Ultra central control screen will use the same display technology.
In terms of lighting, Xiaomi SU 7 Ultra uses AI rhythmic ambient lighting in the car, and comes standard with LED low beams, ADB adaptive high beams, 160° ultra-wide-angle steering auxiliary lights, welcome lights and other rich configurations outside the car.
Li Auto announced the i8, its first pure electric SUV, equipped with through-type LED taillights and Mini LED interactive screen
On February 25, Li Auto posted on Weibo that the Li Li i8 is Li’s first pure electric SUV. Lideal i8 adopts the same design language as Lideal’s first pure electric car MEGA, including the front face, headlight shape and rear of the car. The outline of the front half resembles a “bullet”.
As for the front face, the Lideal i8 maintains the closed front face of the MEGA series, and incorporates the three-dimensional engine nacelle lines and split headlights of the L series. At the rear, it borrows design elements from the L9 and is equipped with through-type LED taillights and a double-layer aerodynamic rear wing.
In terms of interior, Ideal i8 continues the family-style design style, equipped with dual screens, AR-HUD head-up display and small-size instrument screen on the steering wheel. According to LEDinside, the small-size Mini LED instrument screen previously installed on the ideal model was provided by Jufei Optoelectronics.
NIO ET9 is equipped with a through-type light strip and uses 240 ultra-red LED light sources
It is reported that NIO ET9 has completed the third round of winter testing and acceptance and has officially entered the final preparation stage before delivery. According to the plan, the car will be officially delivered in March.
NIO ET9 continues the family-style style. The Double-Dash daytime running lights are further extended to the side and paired with smart high-definition projector headlights HDPL, which not only improves the recognition of the vehicle, but also uses the Aquila 2.0 super-sensing system to project zebra crossings for pedestrians and present effects such as tracking light blankets when turning. The through-type light strip at the rear of the car uses 240 ultra-red LED light sources.
Dongfeng Nissan N7 was released, equipped with 710 LED light sources
On March 1, Dongfeng Nissan held a technology conference. During the press conference, it was officially announced that Dongfeng Nissan N7 will start pre-sales in April, with the price expected to be less than 200,000.
In terms of appearance, the new N7 car is equipped with a closed front face and split headlights, with a through-type LED light strip design above. The new car has 710 LED light sources and 882 OLED light-emitting units, and is also equipped with a magic canvas front and rear light group interactive light language system. The N7 car has 256-color waterfall-type intelligent ambient lights.
All GAC Aian UT series are equipped with cute big-eyed LED headlights as standard
On February 28, GAC Aion UT was launched, priced at RMB 69,800-101,800. All Aian UT series are equipped with cute big-eye LED headlights and LED taillights as standard, and LED daytime running lights are provided as gifts for a limited time.
Changan Automobile releases Q07, equipped with through-type LED light strips and DLP projector headlights
On February 27, Changan Automobile officially released Changan Qiyuan's new intelligent strategy and launched the first model to implement the plan - Changan Qiyuan Q07. Q07 is positioned as a large five-seater smart SUV, with "super large space, super long battery life, super intelligence" as its core selling points, creating the concept of "mobile fourth-generation housing".
For the car lights, Q07 uses through-type LED light strips and DLP projector headlights. In terms of display, the Q07 cockpit is equipped with a 15.6-inch rotating central control screen, a 12.8-inch passenger entertainment screen and AR-HUD. It is equipped with a large Tianshu model and supports full-scenario voice interaction and personalized services.
LED technology is rapidly penetrating the automotive market in the form of displays and lighting
It can be seen from the latest automotive products that LED technology has penetrated into automotive products in all price ranges. In terms of lighting, LED brings different styling designs such as through-type front faces and taillights to cars, and brings more intelligent, information-based, and entertaining lighting to cars, enhances the interaction between people and cars, and improves driving safety. In terms of display, it supports the development of smart cockpits by creating diversified high-definition displays.
According to "TrendForce 2024 Global Automotive LED Market - Lighting and Display Product Trends", in the past 2024, car manufacturers have actively introduced advanced technologies such as adaptive headlights, Mini LED taillights, through-type taillights, grille lights/full-bandwidth headlight bars, ambient lights, Mini LED backlight displays, etc.
Driven by automobile manufacturers, the market demand for car lights/automotive LEDs is expected to grow steadily in 2024, reaching US$37.395 billion and US$3.445 billion respectively.
As market demand continues to grow, the automotive LED industry landscape is gradually changing. Although amsos
International manufacturers such as Lang, Nichia Chemical, and Seoul Semiconductor still dominate the market. But on the other hand, with the rapid rise of domestic new energy vehicles, domestic LED companies have relied on the support of the domestic complete LED industry chain to take advantage of faster service response, more customized services, increasingly optimized LED technology and higher cost-effective products, and their market share in the automotive LED market is increasing day by day.
Jinko Electronics, Jufei Optoelectronics, Hongli Zhihui, Ruifeng Optoelectronics, Jingneng Optoelectronics, Shengpu Optoelectronics and other domestic LED companies have entered the supply chains of many domestic and foreign car companies with a rich portfolio of indoor and outdoor LED products. Domestic LED companies have also become the main promoters of LED technology to accelerate the introduction of LED technology into cars.
In the future, with the development of the new four modernizations of automobiles, the automotive market will continue to bring more opportunities to the LED industry. In order to get rid of the fiercely competitive traditional market and open up new areas of growth, domestic LED companies will also pay more attention to the development of the LED automotive market, bring rich high-end LED technologies to the automotive market, and help automotive products develop in a more high-tech direction.
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