Hisense Vision cooperates with XREAL, the first AR glasses product will be released in the second half of this year

On February 25, Hisense Vision Technology and AR company XREAL announced an in-depth strategic cooperation. The two parties will carry out technological collaboration, ecological co-construction and global market expansion in the field of AR/AI glasses.

The first "AR high-end viewing product" jointly developed by the two parties will be released in the second half of this year, saying that "deep empowerment of AI technology" has become a key fulcrum.

Li Wei, President of Hisense Vision, said: "AR glasses are the entrance to the third generation computing platform after TVs and mobile phones. We are transforming 50 years of display technology accumulation into key parameter standards and innovative consumer-grade products in the near-eye display field."

Hisense Vision focuses on three major scenarios: home, commercial, and vehicle-mounted, and anchors the six major industries of laser display, LCD, LED, cloud services, chips, and AR/VR. Through continuous technological innovation and upgrades, it provides first-class multi-scenario system display solutions to global users. XREAL is an AR technology company and the only company in the world that can develop and produce its core component optical engine in-house.