Sunlight lighting: LED lighting enters the fast lane

Soso LED News: LED lighting has entered the fast lane: From the perspective of output value, the output value of LED lighting (LED light source + lamps) will reach 25.7 billion US dollars in 2015, with a penetration rate of 31%; but from the perspective of shipments, the penetration rate of LED lighting in 2015 was only between 16% and 20%. The next 2-3 years will be a period of rapid penetration of LED lighting. We judge that LED lighting is entering the best period of the industry!

The company is a high-quality LED lighting manufacturer in China, and the third quarter is the turning point of performance: the company is the first domestic manufacturer to transform from traditional lighting to LED lighting, and relies on the combination of "light source + lamps" and "OEM + private brand" to gradually widen the gap with other light source OEM companies. In the third quarter, LED lighting achieved revenue of 975 million, a year-on-year increase of 103.6%; if net profit excludes the impact of one-time factors such as asset impairment provisions, the year-on-year growth rate was more than 50%, higher than expected. Combined with the accelerated penetration of LED lighting, we believe that the third quarter will be the turning point for performance. Looking forward to the future, compared with other manufacturers, the painful period of mutual competition between the company's left and right hands has passed; and it has successfully developed new customers. Benefiting from the expansion of its own brand and new customers, the gross profit margin will also be more stable, and it is expected to better enjoy the rapid penetration of LED lighting!

The company's mid- to long-term development plan has been clear: relying on "light source + lamps" and "OEM + private brand" is the first step to expand LED lighting; the second step is to widen the gap with competitors in small technological innovations, such as using its own control IC for some products; the third step is to actively deploy smart lighting and seize the entrance.

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