Soso LED Network News: The positive impact of LED lighting commercial activities has been from the day it occurred until now, and e-commerce is no exception. Just through the published Double Eleven battle report, we can clearly gain insight into this from comprehensive data. However, everyone who pays attention to this feast must be cautiously aware of two realities: First, the retail sales of online and offline goods will still fluctuate for a long time, and Double Eleven will not end the world; second, Double Eleven cannot change people's instinct to consume experience, and physical stores or virtual physical stores will eventually return to become the main battlefield for the transformation of consumer experience in the future.
Back to the LED lighting market segment, first of all, it is a reality that the specific share of the 91.2 billion cake is still small; secondly, the specific product sales structure during Double Eleven is often concentrated in large-circulation light sources, light strips, daily household lighting products, professional commercial lighting and medium and large lighting products as the lighting industry Its own new force cannot release much explosive power due to the characteristics of the e-commerce channel itself. There are two main reasons for this: first, low prices cannot meet the value orientation of professional products; second, lamps and lanterns require after-sales installation to complete the final step of product sales. It can be concluded that brands and companies that can integrate after-sales installation and maintenance into the closed loop of product sales, whether online or offline, will definitely become the big winners in the lighting industry in the future. Currently in China, we see that Opple is undergoing a profound transformation from products to marketing methods, which is undoubtedly of far-reaching significance to brand channel manufacturers in the lighting industry.
Finally, let’s talk about the products in detail. We made a detailed analysis of the functions and promotion performance of the Double Eleven hot products from the backend data. The average price and structure have begun to form bottom-out changes, but basically they still show an ABC level with clear quality and cost-effectiveness. This should also be a point worthy of recognition during this year’s Double Eleven.
Summary: Double Eleven has not changed the nature and development of the LED lighting industry. We should be more objective after the ranking Calmly observe the severe tests and challenges of overall development. It is king to make products more refined and specialized. Only by maximizing the online and offline consumer experience can we achieve dominance. What we bring to consumers and engineering contractors must be light that can withstand the baptism of time and can emit people’s ultimate experience in lighting, rather than just a pile of chicken feathers after the Double Eleven feast.
ANNA