LED lighting industry dealers may need to start a second business

Soso LED Network: LED lighting business is like a frog on moss, it will slide down if it doesn't climb up. In recent years, under the influence of multiple factors such as e-commerce, LED, and real estate downturns, lighting dealers have generally had a difficult time. From the current point of view, although channels are still the core of product volume for lighting manufacturing companies, the war for large distributors and agents is still unending. However, in order to better control the terminal, manufacturers are constantly changing and exploring the channel model. When this happens, dealers also need to "start a second business" to avoid being out of business.

After 23 years of development and accumulation, there are currently a number of very good dealers in the LED lighting industry, with annual sales of several hundred million and nearly 1 billion. However, if we step out of the small circle of the lighting industry and compare with the tens of billions of agents in home appliances, FMCG, etc., we will find that our scale is still very small. At the same time, there is another question asking us: Have we contributed to the management upgrade of this industry? Do we leave any values, ideas or methods for this industry that can be passed down? Therefore, dealers should first have a clear "empty cup mentality", examine themselves, and avoid blind arrogance and complacency.

At present, the LED lighting market is very chaotic. The so-called innovation in the industry is often "the price hits a new low"; or it is the phenomenon of "one company innovates and several companies imitate, instantly setting off a price war". This is a very scary thing. When the entire industry is competing for costs and prices, it is bound to be unable to focus on R&D, and the company will not have much profit, and development will be out of the question. Here, we call on the industry to encourage more innovation and create disruptive forces, similar to Didi Taxi, to change the original way of competition and survival of enterprises.

Finally, let’s talk about cooperation with manufacturers. I have been an agent of Everlight Lighting for nearly three years, and I only represent the Everlight brand. Many people will wonder, why not choose a few more brands to give yourself more opportunities? In fact, cooperation between manufacturers is like a marriage. When they are in love, they think the other person is perfect, but problems with cooperation are exposed. Divorce? You will find that what you find after divorce may not be as good as before. Therefore, when encountering difficulties, you should have a positive attitude, just like a husband and wife, working together to solve the problem instead of dividing the work. There are pitfalls everywhere in the LED era, but they are just big pits and small pits. Whether it is a manufacturer or a dealer, there will be problems of one kind or another, so tolerance is very important.

During the process of cooperation with Everlight, we also encountered many problems. Fortunately, LED manufacturers can work with us to solve the problem. Don't start easily, and don't break up easily once you start - this is true for marriage, and so is cooperation between manufacturers.

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