Can the "Su Chao" that became popular overnight become popular in LED rental screens?

The Jiangsu Provincial Amateur Football League "Suzhou Super League" is in full swing. It has been very popular since it started in May this year. The competition will continue until September. In order to allow more fans to feel the atmosphere of the game, many places in Jiangsu and the country have begun to temporarily set up large LED display screens on the streets, so that everyone can sit together to watch the game and cheer.

This kind of LED display equipment that is easy to disassemble and assemble quickly is generally provided through rental, so it is also called "LED rental screen". Compared with fixed-installed traditional LED displays, LED rental screens are more suitable for various event sites that require temporary construction and disassembly.

Sports events are diversified, and LED rental screens are more widely used

The popularity of the "Suzhou Super League" reminds people of the Guizhou "Village Super League" that took the lead in becoming popular in 2023. This year, the popularity of the "Village Super League" has declined, and the operation of the event has begun to shift to a long-term layout. Yunnan, Guangdong, Sichuan, Hunan and other places have signed cooperation agreements with the Guizhou "Village Super League". The local champions will form a national team to prepare for the 2028 "Village Super League" World Cup.

This This kind of amateur competition is down-to-earth and entertaining, which not only attracts audiences, but also drives the development of markets related to event communication hardware such as LED displays.

Equally entertaining, there is the first domestic robot football match held on June 28 this year - "Machine Super". The match integrates the currently popular artificial intelligence, robots and competitive sports, broadening the boundaries of traditional sports. This emerging event attracts technology enthusiasts and young audiences, and also brings more application opportunities to LED rental screens.

However, these amateur or emerging events are only a small part of the sports field. Currently, LED rental screens have been widely used in large-scale competitions.

Generally speaking, the year with the Olympic Games or World Cup is a "sports year". Last year (2024), the Olympic Games, European Cup, Asian Cup and other events were held one after another. Chinese athletes such as Zheng Qinwen, Pan Zhanle, and Quan Hongchan performed well, which further ignited the national enthusiasm for sports and also drove the growth in demand for LED rental screen products.

There will be no Olympic Games and World Cup in 2025, so it should be regarded as a "small sports event". "Year", however, the year-round events are rich in variety and full of highlights, which can still bring considerable opportunities to the LED rental screen market.

In terms of comprehensive events, there will be two events in 2025 that are similar to the Olympic Games and the World Cup, namely the 15th National Games and the first New World Club Cup. This year's National Games will be held in Guangdong, Hong Kong and Macau, and Olympic athletes will also gather here. It can be said to be a major event in the sports world. LED rental screens will play a role in the opening and closing ceremonies, event broadcasts and other aspects.

In fact, as early as the 19th Asian Games in Hangzhou in 2023, LED rental screens have become the core equipment for stage visual presentation. A 6,000-square-meter LED display screen was laid at the opening ceremony, using Kinglight high-end rental series lamp beads, which have good color expression and system stability, creating an impactful and immersive visual atmosphere for the entire performance.

At last year's Paris Olympics, LED rental screens could also be seen. Absen's PL series large screens were used in the opening ceremony, Bercy Stadium, outdoor fan areas, temporary offices of the International Olympic Committee Canada and the United Kingdom, City Hall Square, etc.

Paris Olympic Games opening ceremony renderings (Photo source: Absen)

It is worth mentioning that at the NBA All-Star Weekend basketball event in February 2024, the NBA league used LED floor screens for the first time in the game. The LED floor screens were also made of Absen PL series products.

This year's Club World Cup, which is in full swing, has adopted a new competition system. The number of participating teams has also increased from 7 to 32, and the scale and difficulty have increased. It is also worth mentioning that this game will also be the farewell performance of Messi's career. In addition, stars such as Mbappe and Haaland have also become the focus. The Club World Cup is also an opportunity for the LED rental screen industry.

Other competitions this year, such as the Chinese men's and women's basketball teams participating in the Asian Cup, as well as multiple individual world championships in table tennis, swimming, track and field, gymnastics, and women's volleyball, and individual star players such as Zheng Qinwen's Grand Slam, Zhang Weili and Zhang Zhilei's participation in world-class fighting and boxing events, these also provide scenarios for the application of LED rental screens.

Large-scale performances/activities heat up the LED rental screen market

Not only sports competitions drive demand, but judging from the development in the past two years, LED rental screens are becoming more and more important in various performing arts activities.

In 2023, the national offline performance market will gradually recover. Audiences are very enthusiastic about concerts, which have become one of the hot spots for entertainment consumption, driving an increase in demand for stage equipment. With the advantages of high definition, high brightness, and quick disassembly and assembly, LED rental screens are used at performance sites and are used in various scenarios such as main screens and secondary screens. Market demand continues to rise.

Entering 2024, driven by many large-scale international events such as the Paris Olympics, the European Cup, the America's Cup, and the U.S. election, the LED rental screen market has maintained a high level of popularity. The global tours of internationally renowned artists such as Taylor Swift and Adele have also added new vitality to the performance market and promoted the growth of demand for high-end LED rental screen products.

Taking Adele's Munich concert as an example, the stage used the world's largest outdoor continuous LED display, with a main screen area of ​​4159.7㎡, and a total area of ​​4760㎡ including the LED screen on the side of the lift. The project is built with the CB5MKII LED display screen of the LED rental brand Radioo. The core components The FM series products of Nationstar Optoelectronics are adopted.

Adele's concert in Munich (picture source: RIO WeChat official account)

Concerts and music festivals are taking place in turn, and the LED rental screen market will be full of vitality in 2025

According to TrendForce's analysis, live events (concerts, election events, etc.) drive rental market demand, and the global LED display rental market has the opportunity to exceed US$1.7 billion in 2025 and maintain growth. It seems that the LED rental screen market in 2025 will also be full of vitality.

In fact, the positive signals in the market began to appear at the beginning of the year. For example, on the main stage of the 2025 Yunnan Spring Festival Gala, Unilumin Technology's rental LED display screen created a stage with a total area of ​​800 square meters, providing technical support for large-scale cultural activities.

2025 Yunnan Spring Festival Gala (Photo source: Yunnan Radio and Television Station)

Speaking of large-scale events, concerts have always been extremely popular.

In the first half of this year, singers such as Jacky Cheung, Jay Chou, Eason Chan, Stefanie Sun, Dao Lang, Angela Chang, Hua Chenyu, Wang Sulong and other singers successively held concert tours, setting off a wave of enthusiasm for performances. Entering the second half of the year, Jay Chou, Zhang Jie, Ren Xianqi, Mayday, etc. will also perform on stage in multiple cities. As the concerts progress, related press conferences, fan meetings and other activities will also be carried out simultaneously, further driving the demand for the use of LED rental screens.

It is worth noting that the new type of concert extended from the concert will record and edit the content of the concert into a movie version. This kind of virtual shooting puts forward higher requirements for high-end LED rental screen products, including color gamut, viewing angle, brightness and contrast. At the same time, it also promotes the demand and development of LED rental screen products.

LED rental screens are also suitable for virtual shooting scenes such as virtual studios and advertising shootings. For example, at the end of November last year, Unilumin Technology exhibited a virtual studio solution at the Beijing Chain Expo. The live broadcast room used curved splicing Galaxy series UGMⅡ LED rental screens to provide an interview environment for Sinochem Group, CITIC Bank, iFlytek and other companies.

Unilumin’s virtual studio solution uses Galaxy series UGMⅡLED rental screens (Photo source: Unilumin Technology)

Lingcan Technology’s Spider Mini four-in-one rental series products are also suitable for virtual studios. In addition, at the end of last year, this product was also put into use in the Israeli XR advertising studio shooting project.

XR advertising studio shooting scene (picture source: Lingcan Technology)

The government is also promoting the development of virtual studios. For example, in January this year, the Shenzhen Futian District Culture, Radio, Television, Tourism and Sports Bureau issued several measures, including support for digital creative companies to build virtual studios, with a maximum support of 3 million yuan. These government funds are expected to drive the purchase demand for high-end LED rental screens.

In addition to concerts, music festivals across the country are also very popular this year.

Taking the May Day holiday as an example, dozens of music festivals are held simultaneously across the country with a rich star lineup. In the second half of the year, there will still be many music festivals. What is even more noteworthy is that music festivals are no longer concentrated in big cities such as Beijing, Shanghai and Guangzhou, but have begun to spread to second- and third-tier cities and even the northwest region. This change has opened up many new stages for LED rental screens.

Not only cultural and entertainment activities, but also commercial activities have also returned to offline. High-end forums, new product launches, brand annual meetings, and large-scale exhibitions are happening one after another. As a display tool, the demand for LED rental screens has naturally "increased." It is reported that recently, the AP2.5 high-end rental screens delivered in batches by Shijue Guangxu have been widely used in forums, conferences, booths and other fields.
In addition, LED rental screens continue to play a role in large-scale international events. At the 2025 Osaka World Expo held from April to October this year, Absen PL V2 rental series products created an immersive space for the Australian Pavilion, dynamically presenting Australia's diverse landforms and natural environment.

Interior of the Australian Pavilion at the Osaka World Expo (Photo source: Absen)

Market demand drives product innovation, and LED rental screens move toward high-end

The increase in market demand has prompted iterative development on the product side. LED display industry chain companies have made active arrangements around installation efficiency, creative display, and image quality improvement.

As mentioned above, the biggest feature of LED rental screens is that they can be quickly installed and removed.

Take the Galaxy UGMⅡ provided by Unilumin Technology at the Yunnan Spring Festival Gala as an example. The product box weighs 5.8kg and has a thickness of 63mm. It can be quickly disassembled and assembled. It also adopts an ultra-thin design and is the EZmk2 newly released by Shijue Guangxu this year.

The NT Pro V2 series newly launched by Absen at the InfoComm in the United States in June also adopts an ultra-lightweight design. In addition, the JP8 Pro is a high-end tour stage rental curtain screen. It has a large-screen quick-assembly solution for outdoor tour stages. It can quickly assemble a 1000*1000mm large-size box into a screen, which can significantly reduce labor and time costs.

The GM series of indoor and outdoor rental screens launched by Ledman Optoelectronics adopts a rent-and-fix design. Through innovative module locks, control box locks and quick lock structures, the installation process is greatly simplified, making the construction of large screens as simple as "building blocks". It can be completed by just operating without professional guidance. It is suitable for quick installation in concerts and long-term fixed installation in shopping malls. With its excellent performance and innovative design, this product won the 2025 German Red Dot Design Award.

In addition, judging from the exhibits at this year's InfoComm, ISLE, ISE, LED China and other exhibitions in the United States, LED rental screen products are very eye-catching in terms of creative display, with a variety of innovative designs.

At the InfoComm USA exhibition, Leyard exhibited the LN-C super-curved rental box. The LN-C is a creative indoor rental screen that supports various splicing shapes such as inner arc, outer arc, and circle. It can be used in stage plays, exhibitions, sports events and other scenes.

Shijue Guangxu also exhibited the Xmk3 series at InfoComm in the United States, which has a breakthrough ±45° bending angle and can create creative shapes.

At the ISE exhibition, Alto Electronics exhibited RMxC series products, which can create arc-shaped and surrounding stage effects. The LR/LRM series launched by Lamp, a subsidiary of Unilumin Technology, at the ISLE exhibition can also achieve creative styling displays.

The SA-C series launched by Absen is its first creative flexible rental screen. It is also the first flexible screen in the industry to use a classic gear transmission solution, which can shape A variety of creative shapes to meet the personalized needs of various event scenes.

The high-end rental product Spider series exhibited by Lingcan Technology at the LED China exhibition has a convenient angle lock design, which can realize a variety of splicing shapes such as inner arc, outer arc, cylinder, special shape, etc. to meet the needs of different customers.

Of course, in addition to the convenience of installation and flexibility in styling, the image quality of LED rental screens is also very important. For example, in dynamic scenes such as sports events, concerts, and even new concerts, there are often broadcast requirements. In addition to product reliability, parameters such as image quality and refresh rate also need to meet very high standards.

Among them, Absen's PL V3 series has a 7680Hz refresh rate, 16bit grayscale, and outdoor high-brightness black light 4500nits brightness. It has excellent display effects and can meet the display needs of outdoor tours, stage performances, music festivals and other scenes.

The industry chain is working together, and LED rental screen products continue to be optimized and upgraded

In terms of rental screens, other companies in the LED industry chain have also made Produce innovation.

In terms of packaging devices, Nationstar Optoelectronics has launched MiP devices such as MiP-CIMD12, MiP-AIMD19, and MiP-AIMD26, which adopt Nationstar’s self-developed mass transfer method and fan-out packaging architecture. The products have higher brightness and contrast, as well as strong anti-collision capabilities, and can meet the ultra-high-definition display needs of high-end rental scenarios.

At the same time, Nationstar Optoelectronics has also independently developed the 1415/1921 black lamp series lamp beads. The product adopts a high-brightness and high-contrast optical design, can operate stably in all climates, and can support flexible customization to meet the needs of mid-to-high-end stage rentals. Among them, the flagship high-end RS/FM series has a full screen brightness of 5000-6000nit, and the mid-to-high-end NH series has a brightness of >3000nit.

Nationstar Optoelectronics 1415/1921 black lamp series lamp beads (Picture source: Nationstar Optoelectronics)

This series of products has been used in many top international performances, such as Adele's Munich concert, DWP Music Festival in Jakarta, Indonesia, and Asia's top Kpop girl group TWICE's Japan Five Concert Tour.

In response to high-end rental needs, Kinglight has launched a series of 1415, 2020, and 1515 lamp products. In addition, in the outdoor high-end rental market, Kinglight has launched a new generation of 1820 black light display devices, which effectively solves the problems of low brightness, dark spots on the sides, and non-matte rubber surfaces of conventional rental products on the market. The brightness of the entire screen is increased by more than 25%, making it both "black" and "bright".

Brightness comparison of Kinglight Crystal 1820-BB black shell display device (Picture source: Kinglight Crystal)

In terms of driver IC technology, the MBS7264 model product developed by Macroblock Technology can improve the flicker phenomenon caused by low-brightness environments and is suitable for use in stage rental situations. In terms of optimizing the "caterpillar" phenomenon, Ming Microelectronics has made progress in launching the high-end rental LED display dedicated chip SM16329SW.

In the control system solution part, Nova Nebula launches a high-end stage rental & live broadcast solution that supports 4K/8K full-link transmission. The system is stable and zero-interruption, and is suitable for performances that require image quality and reliability. In addition, Colorlight has also developed technical solutions for high-end stage rental application scenarios.

Summary

We can see that LED rental display is no longer a simple display tool, but an important carrier to create event atmosphere and amplify audience emotions. As the market heats up, multiple demands around installation efficiency, creative display and image quality improvement are also driving the accelerated evolution of all links in the industry chain. In the future, it is expected to create higher-quality visual feasts for more large-scale events. (Text: LEDi nside Mia)

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