Marriage and alliance to cope with competition
In order to cope with the fierce competition and establish a healthy and interdependent competitive relationship, many companies have begun to embark on the road of marriage and alliance cooperation. Among the teams of the alliance, there are not only manufacturing companies from different industries that are not connected with each other, but also lighting companies in different links of the LED industry chain; there are both traditional lighting and emerging LED lighting companies, and there is a strong alliance between lighting giants. What is even more surprising is that as a direct service provider to lighting companies, lighting stores have also begun to actively seek cooperation. Recently, the two giants of Zhongshan's lighting stores announced their official "marriage", and the "Starlight Alliance Group" jointly established by Zhongshan Huayi Lighting Co., Ltd. and Zhongshan Kaiyuan Lighting Co., Ltd. was officially established. At the press conference, Ou Bingwen and Ou Gengquan, the chairman of the two companies, jointly stated that Starlight Alliance Group will integrate 10 major stores including Times Lighting Plaza and Swire Lighting Plaza under the two companies.
The establishment of the "Starlight Alliance" will undoubtedly help Huayi Lighting and Kaiyuan Lighting to leverage each other's accumulated brands and reputations in lighting stores. It will also effectively integrate resources to combat the current "surplus" situation in lighting stores in ancient towns. As far as the current market situation is concerned, there is a serious oversupply of lighting stores in the ancient town. Major stores are located in every corner of the ancient town, falling into an embarrassing situation of more monks and less meat. Ou Gengquan, chairman of the newly established Starlight Alliance Group, said that after the establishment of Starlight Alliance, it will achieve online and offline integration, domestic and foreign interactions, and simultaneous marketing promotion. With the ancient town as the axis, we will develop franchise chains across the country and jointly build a world-class lighting and lighting store aircraft carrier.
The era of the major leagues has arrived
Various alliance teams are coming and going, which also shows us that the lighting industry has passed through ignorance and entered a mature stage. Wang Shunbo, president of the China Lighting Sharing Alliance, said more bluntly that the lighting industry has gradually entered the era of big alliances. The era of working alone has passed, and the future is an era of joint efforts. He said that the alliance mainly solves the problems of gathering, increasing, and dividing. The so-called "gathering" means that everyone comes together to share resources, help each other, and learn from each other's strengths, while the so-called "increasing" means to enhance each other's strength by sharing resources and increase the entire alliance's ability to deal with other forces. The so-called "dividing" means to carry out a precise division of labor and determine the responsibilities of different members without causing a waste of resources. In addition, he also pointed out that alliances are divided into various forms, including cross-industry alliances, intra-industry alliances, and club alliances. Enterprises must choose appropriate alliance methods based on their actual needs and conditions, seize appropriate opportunities for alliances, and promote the growth and leap of enterprises.
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