Packaging competition intensifies, Xiamen Cinda increases investment
In recent years, LED displays have been widely used in various fields of social life. The development of the semiconductor lighting industry has brought good opportunities to the LED display industry. Therefore, the development prospects of the LED display market are optimistic. In terms of market demand, the current market competition for conventional size products is fierce, products are highly homogeneous, and they are gradually falling into price competition, with profits continuing to decline. The birth of 1010RGB has brought LED displays into the era of close use. It is not difficult to see from the dominant position of DLP and the narrow seams of LCD splicing that the large-screen display industry will take "seamless" as its development theme in the future. As the demand for LED outdoor high-definition screens increases, the demand for 3535RGB is also gradually increasing. It is currently mainly used in rental screens. When the quality reaches a certain level in the future, it can also be used in fixed outdoor displays. In terms of product performance, with the advancement of packaging technology, the reliability of LEDs has been improved. Currently, all aspects of the performance of SMD packaged devices can basically meet the needs of outdoor use. In addition, compared with traditional Lamp products, SMD products have the advantages of wide viewing angle, good light distribution, good light mixing, high contrast and ease of automated production. 3535RGB has gradually replaced traditional LED display products in display products such as P6-P8.product.
Although there are many companies competing in the field of LED packaging and lighting, there is still no large-scale leading company. This is the current situation of the domestic LED industry. Cinda Optoelectronics is an early enterprise that entered the LED industry and is also a professional LED company. Cinda's LED road lighting products and packaging products have become well-known brands in the industry. After several years of construction, relying on the postdoctoral workstation, it has a high-level technical team with standardized and efficient management. The main customers of packaging products are many large and high-quality customers including listed companies. The sales channels for lighting products have been initially established. Last month, Xiamen Cinda's 700 million yuan fundraising project funds were officially put into use, part of which will be invested in packaging projects to seize industry opportunities and enhance its leading edge.
Working from multiple angles, Xiamen Xinda strengthens its focus on indoor lighting
LED lights consume only one-tenth of the power of incandescent lamps, but their lifespan is 50 times that of incandescent lamps. They do not contain heavy metals such as mercury, and have the advantages of no flicker, eye protection, and less heat generation. With the vigorous promotion of LED by the government and industry, the advantages of LED technology have gradually been recognized by ordinary people. Looking at today's lighting industry, although the LED lighting battlefield is thick with smoke, many companies with strength and potential are emerging, many brands are gradually emerging, and the lighting landscape is beginning to emerge.
At present, Cinda Optoelectronics mainly presents indoor lighting source products that can be called outstanding products, such as LED bulbs, panel lights, candle lights, etc. Taking LED bulbs as an example, the large angle and high CRI are its outstanding advantages. It is understood that Cinda Optoelectronics bulbs strictly realize the full-angle light emission of the bulb and the CRI is greater than 85Ra. Through this exhibition, Cinda Optoelectronics has created the product brand of "Cinda Lighting" and hopes to convey a never-ending brand image to the majority of merchants.
Since the LED lighting industry has been suffering from the combined effects of various factors in recent years, the industry is in a period of comprehensive change. As an important link in the lighting industry, dealers are also facing various challenges and are burdened with unprecedented pressure. Major lighting companies have also called for "reducing the burden on dealers." In this regard, Cinda Optoelectronics’ “Zero Pressure Store Opening Plan” is a major effort to reduce the burden on dealers. The so-called "zero pressure store opening plan" refers to four "Zero pressure": 1. Zero pressure on early investment (the store's floor decoration design is completed by Cinda Optoelectronics); 2. Zero pressure on store opening and promotion (Cinda Optoelectronics builds the brand awareness of the "Cinda Lighting" brand across the country through high-frequency publicity at airports, stations, and various media platforms); 3. There is zero pressure to open a store and operate a store (Cinda Optoelectronics organizes channel sales management teams divided by regions to ensure timely service and management); 4. There is zero pressure for brand growth (as a wholly-owned holding company of Cinda Optoelectronics, Cinda Optoelectronics will rely on Cinda Co., Ltd.’s strong strength and management experience to build brand influence).
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