TCL Electronics: Global shipments of MiniLED TVs nearly tripled year-on-year

On February 3, TCL Electronics Holdings Co., Ltd. announced 2024 TCL TV global shipment data.

TCL Electronics said that thanks to the company's "TCL + Thunderbird" dual brands and the "mid-high-end + large-screen" strategy, which has achieved remarkable results, as well as the continued promotion of Mini LED display technology innovation, TCL TV global shipments will increase by 14.8% year-on-year in 2024, reaching 29 million units, a record high. Among them, TCL TV global shipments in the fourth quarter of 2024 increased by 19.3% year-on-year and 20.0% month-on-month.

Specifically, in 2024, global shipments of TCL TVs of 65 inches and above will increase by 21.3% year-on-year, and the proportion of shipments will increase by 1.4 percentage points year-on-year to 26.0%; global shipments of TCL TVs of 75 inches and above will increase by as much as 39.8% year-on-year, and the proportion of shipments will increase by 2.4 percentage points year-on-year to 13.2%. The average size of TCL TVs shipped globally increased by 1.3 inches year-on-year to 52.4 inches.

Global shipments of TCL quantum dot TVs increased by 69.5% year-on-year, and global shipments of TCL Mini LED TVs increased by as high as 194.5% year-on-year.

It is worth noting that at the CES2025 exhibition last month, TCL Electronics launched the nits peak brightness, global halo control technology, using self-developed lenses, high-efficiency light-emitting chips, ultra-macro OD, backlight response algorithms, and a 7,000:1 ultra-high native contrast screen.

Based on market region classification, TCL TV shipments in the international market will increase by 17.6% year-on-year in 2024. Among them, TCL TV shipments of 65 inches and above will increase by 32.4% year-on-year, and TCL TV shipments of 75 inches and above will increase significantly by 79.7%.

Among them, in the European market, TCL TV shipments increased by 33.8% year-on-year; in the North American market, TCL TV shipments increased by 6.4% year-on-year; in other emerging markets, TCL TV shipments increased by 12.7% year-on-year.

In the Chinese market, TCL Electronics continues to promote the "TCL + Thunderbird" dual-brand strategy. In 2024, TCL TV shipments in China will increase by 5.8% year-on-year. The average size shipped reached 63.3 inches, an increase of 1.9 inches year-on-year. Mini LED TV shipments in the Chinese market increased by 264.7% year-on-year.