Lenovo invests in AR glasses developer to pay tribute to the unknown

Recently, according to the latest information from Qichacha’s official website, Beijing Tribute Unknown Technology Co., Ltd. has recently undergone a number of industrial and commercial changes, and officially introduced Lenovo (Beijing) Co., Ltd. and others as new shareholders. With the expansion of the shareholder lineup, the company's registered capital has also expanded, increasing to 13.4397 million yuan.

It is reported that previously, Salute to the Unknown announced the completion of a Pre-A round of financing exceeding 100 million yuan. Through this round of financing, Lenovo held shares in the Unknown for the first time. It is reported that in the future, Lenovo will provide support for Salute to the Unknown in terms of supply chain integration, channel resources, and technology ecology.

Public information shows that Beijing Tribute to Unknown Technology Co., Ltd. was established in 2022. Its core business not only includes the manufacturing of virtual reality equipment and wearable smart devices, but also extends to the research and development of intelligent robots and artificial intelligence public data platforms.

Tribute to Unknown is active in the field of consumer-grade smart glasses. Currently, Tribute to Unknown has two major brand series, including consumer-grade AR glasses ARknovv, equipped with Micro OLED+ free-form optical display solution. There is also the BleeqUp product line, which focuses on display-free AI shooting glasses, integrating cameras, headphones and other functions, and is not equipped with an AR display module.

For Lenovo, this investment is undoubtedly an important part of its XR and AI panoramic ecological strategy.

Lenovo has deep technological accumulation and rich product lines in the field of AR and VR. It has not only launched the ThinkReality series of industrial AR smart glasses for enterprise-level Metaverse applications, but also released the Savior portable AR glasses for personal entertainment consumption.

Under the current strategic background of fully embracing artificial intelligence, Lenovo is actively building a complete personal computing terminal ecosystem covering AI PCs, AI mobile phones and AI wearable devices.