As prices continue to fall, the penetration rate of LED bulbs is gradually increasing. As one of the main trends in LED lighting in 2014, the market influence of smart light bulbs is rapidly growing. More and more manufacturers are incorporating smart lighting applications and control systems into lighting solutions to maintain market competitiveness. Following major international manufacturers such as Philips and Samsung, many Chinese and Taiwanese lighting manufacturers such as Foshan Lighting and ADATA Lighting, and even cross-field international manufacturers such as Belkin, have also launched smart LED bulbs to attract the market.
However, the current unit price of smart LED bulbs is quite expensive. According to statistics, the current average price of replacing 60W ordinary LED bulbs in the US market is about US$16, while the price of smart LED bulbs ranges from US$30 to US$60, which is more than double the price difference compared to traditional LED bulbs. Therefore, the main appeal is to decorate the lighting situation and atmosphere of the home through dimmable light and color adjustment, and even use third-party mobile app software to create more additional functions. Therefore, consumers who often entertain guests or hold parties at home are willing to pay an extra high premium. And most of them are concentrated in regions with high purchasing power and maturity such as Europe and the United States. In contrast, the Chinese market is still in the concept promotion stage, and high prices and the absence of standard lighting control solutions have hindered the progress of smart lighting. Therefore, the popularization of smart lighting also requires the maturity and cooperation of the entire industry chain. It is expected that with the increase in penetration rate and the expansion of production, the cost and selling price of LED smart light bulbs will further decrease.
However, the current unit price of smart LED bulbs is quite expensive. According to statistics, the current average price of replacing 60W ordinary LED bulbs in the US market is about US$16, while the price of smart LED bulbs ranges from US$30 to US$60, which is more than double the price difference compared to traditional LED bulbs. Therefore, the main appeal is to decorate the lighting situation and atmosphere of the home through dimmable light and color adjustment, and even use third-party mobile app software to create more additional functions. Therefore, consumers who often entertain guests or hold parties at home are willing to pay an extra high premium. And most of them are concentrated in regions with high purchasing power and maturity such as Europe and the United States. In contrast, the Chinese market is still in the concept promotion stage, and high prices and the absence of standard lighting control solutions have hindered the progress of smart lighting. Therefore, the popularization of smart lighting also requires the maturity and cooperation of the entire industry chain. It is expected that with the increase in penetration rate and the expansion of production, the cost and selling price of LED smart light bulbs will further decrease.
Product sales have been adjusted, and the global average price of products replacing 40W and 60W has maintained a downward trend
The price of products replacing 40W in China dropped sharply by 12.8% in May. The prices of some original products have been reduced. For example, the price of Hyde Lighting 5W bulbs has dropped from US$4 to approximately US$2.6 this month. In addition, some high-priced products such as OSRAM and two Samsung light bulbs have been temporarily suspended from sale. In addition, the average price of goods in the United States also fell significantly in May, with a drop of 8.3%. Some original products entered the promotion period and the prices were significantly reduced. For example, the price of Insignia's 9W bulb dropped by 50% in May. In addition, the price of Philips' 9W dimmable light bulb also dropped significantly this month.
Replacing the 60W product part, prices in China dropped sharply by 9.1% in May. The prices of some original products remained stable. Some high-priced items were temporarily withdrawn from the market, causing the average price to drop. For example, the original price of Samsung 10.8W bulb is US$14.3. Prices in the UK fell sharply by 22% in May, but original commodity prices remained basically stable, mainly due to the temporary suspension of sales of some high-priced items, such as LEDON 12W 800LM light bulbs, which originally sold for about US$40.5.
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