Exclusive interview with Nationstar Optoelectronics: focusing on high-end lighting, focusing on the three major directions of high light efficiency, full spectrum and intelligence

Against the background of the slowdown in demand growth in the global LED lighting industry, in order to cope with the situation of roll prices and roll technology, major manufacturers have begun to focus their operations on market segments, including health lighting, smart lighting, plant lighting, automotive lighting and other market segments, and the popularity is continuing to rise.

Faced with various emerging markets and emerging applications, Nationstar Optoelectronics relies on more than half a century of technological accumulation and strong financial strength to fully cater to the new needs of the LED lighting market with a rich and diverse range of LED packaging products.

During the 29th Guangya Exhibition, Nationstar Optoelectronics made a wonderful appearance with a full line of upgraded white LED products, bringing a full-scene LED technology solution with "higher light efficiency, fuller spectrum, and more intelligence" to the industry.

At the exhibition, LEDinside had the honor to have an in-depth exchange with Wang Hua, General Manager of the Sales Department of Nationstar White Light Devices Division, to discuss the latest progress and development plans of Nationstar in the lighting field.

Wang Hua, General Manager of Sales Department, White Light Device Division, Nationstar Optoelectronics

High light efficiency refers to energy conservation and reliability upgrades

As the world attaches increasing importance to energy conservation and environmental protection, high light efficiency LED products are favored by the market for their low energy consumption, high efficiency and other characteristics, and application demand continues to increase.

Following the market demand for high light efficiency, Nationstar Optoelectronics has brought a full range of solutions at this exhibition. The maximum light efficiency of lamp beads can reach 255Lm/W, the lifespan of L70 > 100000h, and the lifespan of L90 > 36000h. It can meet the needs of A-level energy efficiency applications and can be widely used in commercial lighting, industrial lighting and other scenarios that require high LED light efficiency and lifespan.

According to Wang Hua, General Manager of the Sales Department of Nationstar White Light Devices Division, Nationstar will continue to improve the light efficiency and achieve higher results to better achieve energy-saving effects; on the other hand, Nationstar will continue to optimize and upgrade processes to drive products to perform better in terms of reliability.

Wang Hua said that Nationstar Optoelectronics’ high-light-efficiency products are mainly targeted at outdoor lighting scenarios. Such applications put forward higher requirements in terms of anti-static, waterproof sealing, vulcanization performance, etc. Nationstar Optoelectronics has made corresponding improvements and reached higher standards in terms of reliability. In the future, the demand for high-light efficiency products in energy-deficient areas will increase significantly, which is expected to drive NationStar Optoelectronics to increase shipments of high-light efficiency products.

Full spectrum promotes the accelerated penetration of healthy lighting

As users pay more and more attention to lighting comfort, the application of high-quality light and healthy light in various fields has received widespread attention, and healthy lighting has thus become one of the important focuses of Nationstar Optoelectronics' lighting business.

At this exhibition, Nationstar Optoelectronics focused on the Eyelove healthy lighting full spectrum series and high CRI series products. Taste. Related products start from the light source and use violet + blue light dual-wave technology to fundamentally reduce the generation of high-intensity narrow-wave blue light, reaching the blue light hazard exemption level RG0; at the same time, it complements the beneficial long-wave red light (680nm-780nm), which effectively relieves eye fatigue; the color rendering index is as high as 98, and the spectrum is similar to sunlight, which can better help users create a healthy and comfortable light environment.

In Wang Hua's view, full spectrum has become a popular product in the domestic market, while it is relatively unpopular in Europe and the United States. However, the possibility of an outbreak in Europe and the United States and other markets in the future cannot be ruled out. Wang Hua said that since this year, Nationstar Optoelectronics has invested heavily in full-spectrum products and has made significant progress. After adjustments and upgrades, Nationstar Optoelectronics has developed the fourth generation of full-spectrum products with stronger health attributes. The main application scenarios include eye protection lamps.

Wang Hua believes that as people pay more and more attention to healthy living, the full-spectrum concept will accelerate its penetration in various application scenarios of healthy lighting. Coupled with the country's eye protection policy support in the education industry, Nationstar Optoelectronics' full-spectrum products are expected to usher in a "spring" of development.

Intelligent lighting creates a colorful world

The demand for intelligent and refined dimming in multiple scenarios such as commercial lighting, smart homes, cultural tourism and entertainment, etc., has promoted smart dimming LED lighting products to become a market trend.

At this Guangya Exhibition, Nationstar Optoelectronics highlighted its smart lighting series and COB commercial lighting series products that can meet professional dimming and coloring needs. Related products use CSP+fluorescence The light mixing method of the optical glue supports customized color schemes; it has a wide power range and supports multi-channel LED lighting design; it is equipped with an intelligent control system that can freely adjust the color temperature and brightness, providing high-quality LED solutions to meet various dimming needs.

At present, Nationstar's COB commercial lighting series products have reached the industry's top level in terms of spectrum and light color. They are not only dimmable, but also color-adjustable, achieving full-color gamut dimming. In theory, tens of thousands of colors can be adjusted to match the commercial lighting market. Application scenarios include shopping malls, brand stores, supermarkets, restaurants, home decoration, local lighting, etc. According to Wang Hua, in terms of packaging, Nationstar Optoelectronics has achieved dimming and color adjustment functions through multi-channel design.

Automotive lighting has become the "most beautiful kid"

At the end of last year, in order to seize the new development trend of the new energy vehicle market, Nationstar Optoelectronics optimized and integrated professional resources to establish the automotive LED business unit, opening up the road to innovation in automotive light applications.

Since the integration of Nationstar Optoelectronics and the establishment of the automotive LED business unit, the automotive business has been progressing smoothly. It has communicated with many tier1 and tier2 manufacturers, and new application needs are constantly emerging. This year, while stabilizing relationships with major customers, the division actively expanded new customers and achieved significant year-on-year growth in business volume.

Since 2024, Nationstar Optoelectronics' automotive LED business unit has further clarified the development direction of applications such as exterior interactive displays, headlights, and in-car displays based on its accumulation in the display industry and existing automotive products. At present, the business unit is already cooperating with important customers to mass-produce LED modules for exterior interactive displays and backlight LED devices for in-car displays, developing digital headlights with projection functions and light sources for megapixel headlights, and launching cost-effective ambient lighting products. In tail light applications, Nationstar Optoelectronics’ general specification red LED devices It will be put into mass production in the third quarter of this year.

At this exhibition, Nationstar Optoelectronics' automotive LED business unit showcased a series of new automotive display and lighting LED products, with applications covering front and rear combination lights, interior atmosphere lights, interior backlights, exterior interactive lights, etc. It can provide customized technical solutions according to customer needs. At present, Nationstar Optoelectronics' automotive light application products have entered the supply chains of many car companies, and are promoting the development and verification of related products in line with manufacturers' innovative application needs. Product application scenarios continue to expand, and the business segment has steadily improved.

Diversified development

Nationstar has currently launched a variety of optocoupler products such as the 817, 816 and 851 of the DIP4 series, which are also on display at this exhibition. The products have the advantages of high reliability, good stability and high cost performance, and are mainly used in power supply equipment, instrumentation and home appliances.

In addition, at this Guangya Exhibition, Nationstar Optoelectronics also demonstrated customized backlight solutions for high-end TVs, monitors, smart air conditioners, washing machines and other terminal products, as well as customized spectrum solutions for plant lighting. The products are rich and have many highlights, highlighting the diversified development trend of the established packaging manufacturer Nationstar Optoelectronics.

In terms of production expansion, according to Wang Hua, Nationstar Optoelectronics Gaozhou Industrial Park is currently under intensive construction and plans to produce module products; Geely Industrial Park will gradually expand production around RGB products and is expected to be put into production in the second half of this year. By then, Nationstar Optoelectronics’ product line is expected to be further enriched.

Summary

Under the severe situation of increasing involution in the LED lighting industry, as a leading LED packaging manufacturer, Nationstar Optoelectronics has both technology and capital. With the support of heavy strength, we will comprehensively deploy the LED lighting high-end product market to achieve differentiated development and breakthrough.

On the one hand, Nationstar Optoelectronics is constantly moving towards higher and stronger performance indicators such as light efficiency; on the other hand, it is focusing on selling points such as intelligence and health to continue to create unique products that meet the needs of users and the market. Currently, Nationstar Optoelectronics is making full efforts in three major directions: high light efficiency, full spectrum, and intelligence.

With the rise of various market segments in LED lighting, Nationstar Optoelectronics will continue to enrich its product series in the fields of health lighting, intelligent lighting, plant lighting, automotive lighting and other fields, and join hands with the upstream and downstream of the industry chain to create a new era of diversified development of LED lighting. (Text: LEDinisde Zac)

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