With a maximum of nearly 700 million yuan, two AR glasses companies completed the latest financing

Recently, heavy financing news has come out one after another in the field of AR glasses. Salute to Unknown and VITURE have successively completed the latest financing of 100 million yuan, showing that the capital market is highly concerned about this track.

Tribute to Unknown Completes Pre-A Series Financing of Over 100 Million Yuan

On February 28, Beijing Tribute to Unknown Technology Co., Ltd. announced the completion of Pre-A Series Financing of over 100 million yuan.

This is the third round of financing disclosed by Unknown since its establishment. This round of financing was jointly participated by Skyworth Group, Boyu Capital, Legend Venture Capital and GF Qianhe.

Industrial capital such as Skyworth Investments and Lenovo Ventures will provide support for Salute to the Unknown in terms of supply chain integration, channel resources, and technology ecology; Boyu Venture Capital and GF Qianhe will provide assistance for Salute to the Unknown at the level of capital operation and strategic planning, accelerating the large-scale implementation of AI sports technology. It is reported that this is the joint blessing of industrial capital and financial capital after the angel round investment of Alibaba and Nilotou.

Information shows that Tribute to Unknown was founded by Wu Dezhou, a former Smartisan Technology partner and former general manager of Huawei’s Honor product line, focusing on the vertical application of smart wearables and AR technology.

Currently, Tribute to the Unknown has two major brand series, including consumer-grade AR glasses ARknovv, equipped with Micro OLED + free-form optical display solution. There is also the BleeqUp product line, which focuses on display-free AI shooting glasses, integrating cameras, headphones and other functions, and is not equipped with an AR display module.

VITURE completed a financing of 686 million yuan

On February 27, XR glasses manufacturer VITURE also announced the completion of a new round of financing of 100 million US dollars. This round of financing was led by Legend Capital, a subsidiary of Lenovo Group, with participation from existing strategic investors such as Bertelsmann Group. According to data from the enterprise information platform, VITURE’s current cumulative financing amount has reached US$221.5 million.

Information shows that VITURE was founded in 2021 and is headquartered in Beijing and San Francisco. It is an innovative company focusing on consumer-grade XR glasses. Its founder, Jiang Gonglue, has worked for technology giants such as Microsoft and Google.

Previously, VITURE completed a US$100 million Series B financing in September 2025, which was used to expand the market coverage of the product, increase the penetration rate of the product in the enterprise market, and invest in the research and development of the XR ecosystem.

Currently, VITURE has released VITURE ONE and VITURE Pro AR glasses product series. In 2025, VITURE will release the latest product series VITURE Luma. It is worth noting that all VITURE series of glasses use Sony Micro OLED display technology.