Virtual digital live broadcast room launched｜Chuangxiang Digital, a subsidiary of Alto Electronics, reached strategic cooperation with three MCN institutions
Recently, Chuangxiang Shuwei, a subsidiary of Auto Electronics, has successively signed strategic cooperation agreements with well-known domestic MCN institutions including Zhongkai Brand, Lianmeng Media and Qijin Technology. The two sides will carry out a series of cooperation focusing on virtual live streaming studios, digital content and virtual IP images (including but not limited to digital humans and virtual idols) to boost the business development of both parties.
Founded in 2021, Chuangxiang Shuwei serves as an important pillar of Auto Electronics' digital content development business segment. It was originally established to enhance the company's capability of providing one-stop services integrating software, hardware and content for clients. Its business scope covers digital content production, development of interactive software and hardware products, XR virtual shooting and creator ecosystem building. The strategic cooperation with the above-mentioned MCN institutions will greatly drive and set a fine example for the business growth of Chuangxiang Shuwei.
According to Wu Wei, General Manager of Chuangxiang Shuwei, with the advent of the digital era, the boundary between virtuality and reality is becoming increasingly blurred, and the digital world is gradually integrating into people's daily lives. By offering creative tools, trading platforms and application scenarios, Chuangxiang Shuwei frees people's creative ideas from the constraints of personal technical limitations, thereby expanding the possibilities in commerce, art, entertainment and education. In the booming and large-scale sectors such as live-streaming sales and short videos, its technological strengths enable users to develop innovative operation modes, produce high-quality works and stand out among peers.
ANNA