Trina Optoelectronics Huang Jun: Keep your feet on the ground, concentrate on doing one thing well

Stepping into the TRW booth, displays of various sizes played clearly. Huang Jun told reporters that at the Guangzhou International LED Show, in addition to displaying the P10 outdoor full-color large screen and indoor high-definition P2.5 and P3 commonly used in the market, Trina also brought highly competitive outdoor full-color three-in-one surface-mounted high-end screens such as P6 and P8. These high-end screens use a new SMD manufacturing process, which effectively improves the moisture-proof ability of the product. At the same time, it has a trapezoidal structure and is suitable for semi-outdoor use environments. , wide viewing angle, overturning the monotony of monochrome door screens, suitable for playing full-color pictures and segmented videos, and is high-definition and durable.

Regarding Trina’s future product layout, Huang Jun pointed out that making products with higher pixels, higher density, thinner and lighter, faster response and lower power consumption is already a problem that the industry is thinking about. In the future, Trina will also pay more attention to the application of high-definition screens in industry market segments.

Don’t lose your way in the price war

In our country, price wars and homogeneity are common in the domestic market. Huang Jun said that the LED electronic display industry has entered a period of consolidation, and some small and medium-sized enterprises will be gradually eliminated in the next few years. The growth rate of the LED display market is slowing down, and in recent years, the number of new companies entering the LED display industry has also been decreasing. With the gradual scale-up and mass-production of the industry and the birth of a number of leading companies, competition will become more intense in 2014 and the severe situation will continue.

In this case, it is very important for enterprises to find their roots and adhere to their positioning. Enterprises cannot use short-term profits to look at the long-term development of the industry and enterprises. It is more important for enterprises to adhere to a long-term goal. In this regard, price war is the lowest means of market competition, but it is unavoidable in the current LED industry. It is a necessary stage of industry reshuffle. Facing the trend of the LED industry, Trina has a positive attitude and cannot stay out of the price war, nor can it lose its way in the price war.

Create a viable Trina brand

In our country, how to build a viable well-known brand is also an issue that companies must consider for their long-term development. Huang Jun said that 2014 will be the first year of the TRW brand. In 2014, Trina will continue to increase the training of internal personnel in various aspects such as functional literacy, service awareness, and safety awareness; deepen the implementation of various rules and management systems such as sales system and logistics system; and also expand the company's after-sales service team. Huang Jun, general manager of the company, said that the company is determined to promote the development of each region and will use the Shenzhen headquarters as a base to add at least 5 regional offices and at least 15 logistics and warehousing centers across the country. It will also be equipped with professional technical after-sales talents, striving to provide efficient services to customers in various regions across the country and lay a solid foundation for the sustainable development of the company.

In the first year of the brand, in addition to many promotional actions at the Trina headquarters, Trina will also guide dealers to gradually formalize the company and further improve service capabilities. They will become powerful disseminators of the Trina brand. In the future, a number of image centers will be built across the country and constructed in accordance with the company's unified design. By then, the whole country will be connected and become our base for promoting the brand in various places.

At the end of the interview, Huang Jun was very much looking forward to the future of the LED display industry. He pointed out that the industry is constantly developing and technology is constantly innovating. In 2014, Trina is confident that its production capacity and sales scale will reach a higher level than in 2013, providing the market with more stable and cost-effective products, providing sophisticated weapons and ammunition for the "channel is king" market strategy, and providing the best carrier for Trina's brand building.