The Matthew Effect under the tide of LED industry consolidation means the strong will become stronger and secure the right to speak.

        With the continuous maturity of the led industry and the continuous innovation and development of technology, on the one hand, led products have become more and more capable of meeting major projects and special needs; on the other hand, industrial capital has flocked in, uneven corporate qualifications and strength, resulting in market competition chaos and disorder, product homogenization, low-price competition, capital chain breakage and other problems, and finally the "bankruptcy wave" has come, and the industry has to face a new reshuffle.
       Under this wave of integration, enterprises with strong capital, strong technology and solid channels will gain more and more effective resources. The industries will continue to gather and form an industrialized scale. For small and medium-sized enterprises that lack capital sources, technological innovation, quality control and industrial chain integration capabilities, they will undoubtedly be eliminated in the integration wave. With the development of the led industry gradually returning to rationality, the industry threshold will gradually form. The industry integration tide will definitely show the "Matthew effect". The bigger Evergrande and the stronger the strongest, only technology-driven enterprises and innovative application enterprises led by resources and capital can become the "king" of competition. Chau Ming Technology has been bowing in the LED display industry for ten years and has successfully become one of the leading suppliers of led application products and solutions in China. With the strong capital support of listed companies, it has begun to have a "king style" and stands strong in the tide of industry integration.

Strong capital drives technological innovation
Science and technology are the primary productive forces, and technological innovation is the biggest driving force for industry and even social progress, and technological innovation requires continuous investment in R&D funds. For small and medium-sized enterprises that are short of funds and have difficulty in financing, they are often struggling to cope with the increasingly fierce market competition. It is difficult to have excess funds to invest in technology research and development. In the competition, they only defend but not attack, so it is difficult to form core competitiveness. However, for large and powerful enterprises with abundant resources and strong capital, as long as their business philosophy and direction are correct and they focus on research and development, they can achieve technological innovation to lead the development of the industry and form their own core competitiveness. Unilumin Technology undoubtedly belongs to this type.
It is understood that Unilumin Technology has been leading technological innovation in the field of LED displays, with as many as 162 patents authorized and pending, and has announced two world-first innovative products, one is the naked-eye 3D LED super TV, and the other is the UTV0.8 module, both of which lead the world in LED display application research and development. The former perfectly applies naked-eye 3D technology to LED super TVs. This is not only a major breakthrough in naked-eye 3D technology, but also shows that it is one step closer to the "ultimate dream" in the display field. You can experience the effect of 3D blockbusters on the LED large screen without glasses. Unilumin Technology's small spacing product UTV series ranges from 2.5mm, 1.9mm, 1.6mm, 1.4mm, 1.2mm, 1.0mm to the current 0.8mm.This is not simply an extension of the product line, but represents the industry's most advanced technical strength and state-of-the-art process level.

Differentiated products deeply cultivate market segments

The industry generally agrees that product homogeneity is the most common problem in current market competition and the biggest obstacle that prevents companies from standing out in the market. Only by getting rid of homogeneity can we get rid of the "Red Ocean". Only by focusing on differentiation and market segmentation can we find our own "Blue Ocean" and obtain high added value from it. The reason why Unilumin Technology has maintained its leading position in the LED display industry for many years is inseparable from its strategy of focusing on deeply cultivating market segments.

From a product line perspective, Unilumin Technology has developed a series of products for different market applications, including the Ivy series and Skylark series for the advertising media market, the Parrot series for the rental market, the stadium screen series for the sports event market, the creative screen series for the stage interpretation market, and the small-pitch LED display (UTV) series for indoor commercial displays and high-end control displays. From the perspective of technological innovation, small-pitch LED displays achieve seamless splicing of any size, and break through the bottleneck of "low brightness and high gray" indoor display technology. That is, the gray level is not lost under the lower brightness required indoors, and the image quality is not damaged. It does not damage human eyesight, but also ensures true and perfect picture display, creating the greatest possibility for entering the large-size commercial and civilian display market.

Channel win-win value sharing

For manufacturing enterprises, channels are like the "blood vessels" of the human body and are the carriers of metabolism. Without channels or channels that are not strong enough, enterprises cannot develop well. Unilumin Technology has been well aware of the importance of channels since it joined the display industry. Therefore, it has always attached special importance to the construction of channels, and has always adhered to the positioning of "the first brand in channels" and adhered to the principle of continuously creating value for customers.

Due to complex reasons such as display system integration and signal access, distribution cannot meet customer needs and must rely on channel models. Collaboration must be strengthened from the upstream and downstream of the supply chain to better protect the interests of the company itself and channel providers, and achieve the highest shared value. Reporters learned at the "Unilumin Technology Qingdao Channel Promotion Conference 2014" that Unilumin Technology works closely with upstream suppliers in research and development to provide customers with more reliable and cost-effective product competitiveness in terms of raw materials, costs and quality. Downstream, it cooperates with integrators, engineers and channel vendors to fully understand and explore user needs, continuously improve products and services, and integrate the best application solutions to create a comprehensive competitive advantage in the industry chain.

Shuffling and integration are necessary stages for the industry to develop and mature. Only enterprises with core competitiveness can survive in the tide of integration. Only by mastering the right to speak in the industry can they have the possibility of "the stronger getting stronger".